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Coach Challenge

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4 days to become the embodied and go-to clinician-turned-coach who effortlessly attracts a coaching schedule full of aligned clients

Live Masterclass | Online
March 26-30 2023 | 10 AM ET Daily

Avoid costly mistakes that have ideal clients ignoring  you and hiring other coaches who are half as qualified 

Sell high end coaching programs instead of continuing to rely on in-person clinical sessions to pay the bills

Stop spending nights and weekends on your laptop searching for leads and instead be fully present with your kids & family


Are you a clinician-turned-coach READY to replace your clinician income as a COACH and redefine what kind of wealth is available to you and your clients? 

So then I'm curious --
wouldn't it be incredible if you could...

Replace your clinician’s salary ... while only working half days so you can be fully present with your family and human/fur kids?

Feel authentic and natural in a FUN marketing process without having to churn out funny videos or do funky dances with anatomy models that aren’t getting the engagement you expected?

Get dream clients to convert easily from workshops then say HELL YES to high end prices that fully reflect the value of your expertise?

Feel fully aligned with your identity as a coach as your colleagues tag you in facebook groups as THE confident coach to work with?

I can literally SEE you nodding through the internet 😉

Duh! Of course that would be incredible!
If you agree, then you're in the right place.

I've created this free masterclass just for you.

Is this you, Coach?

You’re ITCHING to get more coaching clients because you have a wealth of tools that no longer fit into the tight clinical box that limits you and your clients 


Not to mention, you know you can create so much more financial WEALTH and impact as a coach than you can as a clinician


But the problem is, most months you’re still only seeing a trickle of coaching clients coming in 


Plus you know you need the conviction and confidence to fully stand behind your identity as a coach 


But you feel like you’ve got to be constantly ONLINE and ON the lookout for where the next coaching client will come from

You've done all the things you can think of:


  • Stumbled over your words trying to explain what the heck you actually do as a coach and how it’s different AND more valuable than clinical work

  • Worked your butt off to teach and provide value in workshops and livestreams … but you’re having trouble filling them AND getting clients from them

  • Done endless coffee dates with other providers and friends who say they’ll send coaching clients … but continue to send clinical referrals

  • Offered “founding member” rates to your coaching program to get people in the door…but clients don’t really show up and do the work

  • Offered clinical-coaching hybrid programs so people can maybe see the value of coaching… but they’re still wanting mostly clinical work from you

Your heart sinks as you look at your calendar on a Sunday night and see it's filled with clinical work, but not coaching


And you think to yourself ... “What am I missing? What am I not doing RIGHT?"

I get it! I’ve been there. And so have my clients.

I know this about you, Coach--


You LONG to be FREE to guide and expand clients on mindset, nutrition, spirituality skills you can as a coach

Nobody else does it quite like you do. You KNOW you can get clients further and faster -- with coaching.

But right now, your dreamiest coaching clients see you as an option, not a must-have.

This changes now.

After helping thousands of clinician-turned-coaches redefine what type of wealth is available to them with a clinical background –


I have noticed that there are 4 keys to wealth you're MISSING when it comes to fully embodying what it takes to be a wealthy coach

In this 4 day masterclass, I'm here to help you unlock those keys to wealth and EFFORTLESSLY become a coach who embodies what it takes to appear confident and sought-after in the minds of your most aligned clients -


Because let's face it -- you do powerful work, and you deserve to be fully booked as a WEALTHY coach without having to rely on a "stable" clinical job you've outgrown to support you any longer.

Here's what you'll discover...

Day 1 (WEALTH OF CAPTIVATION): Become the captivating go-to coach by identifying the exact revenue-generating and marketing activities that will effortlessly attract aligned clients and fill your coaching schedule in half the time

Day 2 (WEALTH OF CONTRIBUTION) : Create an irresistible coaching offer that allows you to confidently contribute outstanding results and FREE yourself and your clients from the clinical services box holding you back

Day 3 (WEALTH OF CONVICTION) : Develop and execute a HELL YES sales process that gives you the freedom to shine with love and conviction in what you have to offer and has soulmate clients trusting you, ready to say yes, and reach epic results before they even get on the phone with you

Day 4 (WEALTH OF CERTAINTY) :  Have prospective clients blow up your DMs saying “OMG you’re speaking right to me and I need you in my life right now” with attractive messaging that gives you the freedom to never have to explain the difference between clinical work and coaching again

What's included in the course:

4 live Zoom masterclasses from Julie  --  so that you'll get a sneak peek into exactly what our one on one clients get inside our programs 

Support from Julie and her team in a private Facebook community -- so that you can ask questions, implement every concept, and walk away with the exact steps your biz needs to take to effortlessly attract dream clients

A full-color workbook to help you crystallize how to cut the time in half to double your clinician income and start applying changes in your coaching business right away

​​An invitation to a rare free coaching event with Julie -- getting Julie’s personalized and tailored support on the most pressing question on your coaching skills and coaching business right now so you can take the next step in fully booking your coaching business immediately after the masterclass

In just 4 days, you'll discover what you're missing AND how to go FROM

Trading hours for dollars at a capped clinician’s salary and earning far below what you’re capable of making as a coach


Working 40-60 hour weeks having to be physically present to cup, manipulate, needle, or tactile cue your clients


Being constantly ON all the time wondering where the next client is going to come from or exactly what to say online so you appear trustworthy

Replacing your clinician income with clients who pay in full for your packages and programs 


Having Mondays and Fridays off to be present with your family, go to yoga, put away your laundry, or travel for a date weekend without cramming it all in

Being THE one your colleagues send their clients to and feeling totally aligned to help clients heal their minds, bodies, and spirits

Sounds amazing, right? I can see you nodding now,
which means it’s time to tap that button and sign up


About your host, Julie


Hey there! I’m Julie, a business coach and truth illuminator.


I love to guide clinician-turned-coach entrepreneurs to double their clinician income and working HALF the time they would as a clinician.

When I started my coaching business, all I wanted was to replace the income I earned in my own PT business and get 4 day weekends.


But I felt like I had to be constantly ON in order to maintain the steady flow of coaching clients.


Not to mention, it seemed I was constantly explaining the difference between coaching and PT, but people kept sending clients for PT, not coaching


To make matters worse, I was still only barely replacing my clinician income, which meant

  • My 6-figure student loan number was NOT going down. 

  • I hadn’t taken a REAL vacation in 6 years 

  • I hadn’t gotten the 2-3 days off per week I wanted 

After missing Pilates then snapping at my husband for the 3rd time for leaving a sock in the middle of the floor (how dare he?)

The embarrassing truth washed over me--


“Shit Julie. How is this coaching business really any different from your life as a PT?”


This time though, I couldn’t attribute it to the paperwork and superbills and “do you take my insurance” questions I used to constantly field as a PT.


I was just doing it to myself. 


I remember wondering -- how do HELL do people run a coaching business AND go to Vail to ski for 2 weeks in February?

I saw clinician-turned-coach colleagues thriving and felt like that was so far off for me.


This made a lot of sense when I looked at what so many other coach entrepreneurs were saying--


That growing a successful WEALTHY coaching business would take 5 years of hustle (and a ton of pushy online marketing) to make the big bucks.

I was so tired of agreeing to “rules” that said I had to “put in my time” so that other professionals who were competing with me could stay comfortable. So, I made my own.

Against the advice of several colleagues, I created a unique 5-step SHINE Like a Boss method that allowed me to double my clinic owner salary to $250K in just 9 months and get 2-3 days back per week...

And now it has evolved into an online coaching business that has allowed me to


  • Create $1 million through sell-out programs for coaches across the globe

  • Eliminate $150K in student loan debt in one fell swoop while traveling full time in an Airstream with my husband and  pups

  • Pay full price for lay down seats on trip to Europe with a team to handle the hard parts of my biz while I bike through glaciers

  • Purchase a newly renovated home in a vacation town full of beautiful furniture from West Elm, not Target

  • Enjoy 3 SLOW days off every week to hike, bike, paddleboard and lay around and read over coffee


I couldn’t be more grateful to myself standing up to the “rules” and choosing to make my own. But I'm not a magical unicorn.


This is a vision I hold for EVERY clinician who wants to become a WEALTHY coach.


That means-- you can do this too.

My team and I have helped thousands of clinician-turned-coaches to do exactly that.

I'd love to invite you to join this movement and move beyond trading hours for dollars with this one-of-a-kind masterclass, where I'll show you exactly how to do that yourself.

 Our client results illuminate what is possible for you

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I was constantly RUSHING in my neuro PT business … rushing to drop my son at daycare, rushing to cook dinner, and rushing to get all my marketing done so I could SLEEP.


Now, I have the confidence to fully market myself as a coach – and never be afraid of getting in trouble with the “PT police or working with clients across state lines”

And best of all –I have confidently sold $5000 coaching programs and even made $10K in ONE DAY. 


My life has completely changed, now I have full days off with my son, and I no longer feel rushed!

Sarah Dueffert
Neuro PT - turned - POTS Wellness Coach

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Before following this methodology, I worked 60 hour weeks as a nurse practitioner- and I worked as hard as I could to make my boss happy. 


Now, I have passed the 6-figure mark in my own health coaching business and have been able to scale back my employee job to just 2 days per week and I'm ready to go fulltime in my mindset coaching business.


I've taken a ton of clinical trainings in my life, and this was by far more valuable training that anything I have ever taken. It is a life changer and not just for my business but most importantly for my family.

Dawn Allen
Doctor of Nursing Practice - turned- Mindset Coach

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“As a clinician turned teen volleyball wellness coach, there were a LOT of unknowns for me in navigating how to market myself as a coach and fill a group program, knowing whether to speak to parents teens or both. 

One thing I didn’t know, I didn’t know was that unlike my clinical business - there weren’t really rules I had to follow in my coaching business, and this sat REALLY well with me, even though the lack of rules felt scary.

Now I have been able to sell out my teen volleyball wellness program with just ONE webinar, and already have people signing up for the next one"

Kristin Bignell
Sports Physio - turned - Teen Volleyball Wellness Coach


You coming?

Join us March 27-30

on Zoom LIVE daily at

10 AM ET

You might be wondering…

What if I can’t make it live?

While our past challenge participants tell us just how much fun it is to attend our videos live and we highly recommend committing to showing up live all 4 days. PLUS, when you do show up live all 4 days, you not only be in the energy of attracting clients ready to show up and work with you (hence…the first step to EFFORTLESSNESS and WEALTH), but you will also get an exclusive invite to a private coaching event with Julie on Friday, March 31. And, because you will want to watch again and again, you also will get access to the replay videos for 1 week when you register for the challenge.

What if I’m a PT or health pro but l am not a coach?

No worries! We have helped thousands of PTs grow profitable and amazingly FREEDOM-giving businesses! Our 5-step SHINE Like a Boss Methodology works for coaches and PTs alike, and we’d love to have you join us!

How much time is it going to take?

Each challenge video is approximately 60-80 minutes long and your daily workbook activities are designed to take 10-15 minutes each so you can easily implement what you discover from them right away

Is it right for me if I haven’t even started a business or gotten my first client yet?

We’re so glad you asked! Yes – this is a perfect opportunity to learn how to avoid many of the mistakes that experienced coach entrepreneurs make – so you can hit the ground running and get fully booked anywhere from 2 weeks to 2 months from opening your practice

Is this right for me if I am already fully booked with clients?

It could not be more perfect for you! We work with clients who come to us already fully booked and ready to move onto that next step – raising prices, wanting to do a group program, sell courses, hire your next PT or coach, add admin team members – but you lack the space and time to take that next step BECAUSE you’re so busy with clients. This challenge is perfect for you to not only discover what you need to do first to get to that next step – but also do so while getting back 2-3 free days per week. How amazing would that be?

What if I’m not a PT or clinician?

Great question! We’re not exclusive! Our 5-step SHINE Like a Boss Methodology works for anyone who serves others – and our team has used this methodology to guide thousands of clients ranging from attorneys to teachers, yoga teachers to personal trainers. We’d love to have you join us!

Want in? 

Join us March 27-30

on Zoom LIVE daily at

10 AM ET


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