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Be The Boss of Your Career
Discovery Program
8 Weeks to go from Fully Booked as a Clinician to Fully Booked as a Coach
Do you want to replace your clinician income as a coach with a schedule full of aligned clients
...and only have to work 2-3 half days per week?
If your heart is saying YES, then this is the perfect experience for you.
Join us April 18 - June 6
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If you're ready to seamlessly shift from Clinician to Coach, watch this first
Please make sure your sound is on. You may also turn on closed captions and change the playback speed below.
Is this you, Coach?
You want to go from fully booked as a clinician to fully booked as a coach, and go
From
To
Trading hours for dollars at a capped clinician’s salary and earning far below what you’re capable of making as a coach
Working 40-60 hour weeks having to be physically present to cup, manipulate, needle, or tactile cue your clients
Being constantly ON all the time wondering where the next client is coming from or exactly what to say online so you appear trustworthy
Not knowing how to clearly and confidently explain the value of coaching and the difference between coaching versus clinical work
Being afraid of getting in trouble for coaching even a little bit outside your clinical scope or being asked why the "step down" from clinician to coach
Replacing your clinician income with clients who pay in full for your packages and programs
Having Mondays and Fridays off to be present with your family, go to yoga, or travel for a date weekend without cramming it all in
Being THE one your colleagues send their clients to and feeling totally aligned to help clients heal their minds, bodies, and spirits
People say I just know I need you right now life because you’re speaking right to me
Feeling fully confident to coach about mindset, relationships, and spirituality in addition to health and physical healing
And in order to do all of that, you know you need
A marketing and sales strategy that helps to CLEARLY convey the difference between coaching and clinical work AND has soulmate clients showing up ready to enroll with you
Plus
The confidence and conviction to take a strong stand for your identity as a coach … because you KNOW there's really only so much you can do with clients as a clinician
But the problem is...
You’re still only getting a trickle of coaching clients, and they don’t always see why your coaching work is more valuable than your clinical care.
You KNOW need to find a sustainable and profitable way to step out of the medical model and clinical paradigm that limits what you're able to do with your clients
And instead open up a whole new door of opportunity so you can earn more, reach more people, work on your own schedule
And that makes you feel held back and overlooked.
You LONG to be able to totally go ALL IN as a coach, yet you just can't figure out what you're missing to get there.
I understand this because I've been there too
As a PT-turned-coach myself, I believe you have developed the skills and abilities it takes to successfully facilitate a deeper level of transformation in your clients’s lives as a COACH
All you're missing is the strategy, support, mindset and energy shifts you need to successfully do that
Without feeling like you're throwing away your clinical degree and years of training
Or feeling like you're going to be ostracized by your own colleagues, friends, family, peer group for taking a "step down" from clinician to coach
For the past 7 years, my team and I have guided thousands of coaches like you to confidently replace your clinician’s income, all while working with clients just 2-3 half days per week
TAKE A BREATH and ENVISION --
WOULDN'T IT BE AMAZING IF YOU COULD GO FROM
Your success being based off of outdated clinical productivity models that are not healthy or sustainable for you OR your clients
To
The spaciousness to see 3-4 clients per day with extra days off to focus on your own fitness, family time or CEO projects
Trading hours for dollars with clients physically dependent on you to "fix" them and work them in on your lunch even though you know you shouldn't
To
Replacing your clinician income by selling just 1-2 new programs per month and easily filling group programs and courses
Being afraid to coach on mindset, nutrition, spirituality & all other matters that affect your clients well being because it's out of your clinical scope
To
Having colleagues refer to YOU as the EXPERT in mind, body, lifestyle, and spirit matters AND introducing yourself as a COACH with confidence
Screaming into the void and posting goofy videos daily online to stand out as a coach...but STILL doing clinical work since it feels easier and more natural to sell
To
Selling coaching via a FUN marketing & sales system that attracts ready-to-go clients, even if you're a total introvert or hate social media
Did your heart just skip a beat wondering how you can do that?
That's where the SHINE Like a
Boss Method comes in.
In case you're wondering what the SHINE Method can do for you, here's what our clients have said
“Before joining this program, I was constantly RUSHING rushing to drop my son at daycare, work in my neuro PT clinic, cook dinner, and get all my marketing done so I could SLEEP.
Now, I went from making coaching my side hustle for fear of getting in trouble with the "PT police" to gaining the confidence to fully market myself as a life coach."
And best of all – I have confidently sold $5000 coaching programs, made $10K in ONE DAY, I spend long slow mornings and full days off with my son and NEVER feel rushed."
— Sarah Dueffert, Fatigued to Free Coach
"I once believed running an online coaching business was complicated and draining becuase that's the life I had as a clinician.
I now have several coaching clients lined up work with me. I'm earning what I deserve and have the flexibility to take vacations, spend time with friends, and hang with my baby
I recommend this program to other PT-turned-coaches who've been told by other business coaches and clinician colleagues they have to "pay their dues" before to make decent income. Don't believe the bullshit!"
— Jackie Roelofs, Hormones/Fertility Coach
And listen … I get that all these things might sound too out of reach for you
Let me tell you exactly why you’ve been held back from
achieving the coaching business you dream about
If you’re a clinician-turned-coach like me, you were indoctrinated in a way of being that says you must
SERVE by taking care of everyone else - patients and family-first at the expense of yourself, even if it's on a schedule you hate
SEEK external validation and approval from certifications, courses, or speaking at big conferences
SUCCEED by proving that you're independent (I.e. mentoring is for people who have failed)
SLEEP later. Work first. (I see you reading this at 11:30 PM AFTER writing clinic notes! It's ok!)
Are you nodding AND rolling your
eyes in agreement? You're not alone!
And look, it's not your fault for finding yourself in this predicament
That’s because many moons ago, you pledged allegiance and literally licensed yourself into a highly socially accepted and rigid healthcare identity and practice–
I call this the Clinician's Contract
This contract has brought rules and structure that have put you AND your patients in a cocoon of safety
It requires YOU to get permission -- a certification or credential -- to do ANYTHING new
And it tells you that if you step out of the Contract, you’ll be ostracized by your peers and end up in clinician jail or lose your license
Up until now, this Contract has brought you a thriving CLINICAL career and business
But now that cocoon of security has boxed you in – DIMMING your light as a COACH, limiting what’s possible for your clients and you
If you can feel that boxed in tension in your body, I get it. And I've got you.
Let's free you from the clinical shadows so you can SHINE in the Coach’s Oath
SURRENDER your grasp onto the perceived “safety” of the Clinician Contract...because if it's boxing you and your clients in financially, emotionally, and spiritually -- is it really safe?
SURROUND yourself with like-minded supporters who get the emotional and pragmatic transformation that comes with shifting from the clinical world to coaching
…all so you can see SURREAL results for your clients, yourself and in your own business
And I get it, it may feel scary to leave that cocoon of safety and step fully into the freedom of SHINING as a coach – with fewer rules and structure
This is why you need a coach, Coach
Our SHINE Method will help you go from fully booked & held back as a clinician
to fully FREE and having FUN as a coach
This method is tried and true.
We're living proof.
For my coaching team and me -- we've been there.
Everything we teach in the SHINE method -- we've first mastered within our own lives and businesses.
And we continue to practice it daily -- because it WORKS.
This is how I’ve made 7 figures coaching global clients by only working 2 days a week and traveling full time with my husband and pups.
Imagine what you would do with 3 free days per week...
We are committed to fine tuning this method so that you don't have to keep spinning your wheels trying things that don't work.
It gets to be simple to be sought after by your dream clients.
And once you master this method – being a clinician-turned-coach will be energizing, inspiring, and fun. That's why you started this coaching business, right?
“As a clinician turned teen volleyball wellness coach, there were a LOT of unknowns for me!
One thing I didn’t know I didn’t know was that unlike my clinical business – there weren’t really rules I had to follow in my coaching business, and this sat REALLY well with me.
Now I've sold out my teen volleyball wellness program with just ONE webinar"
— Kristin Bignell, Canada
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"The parts of this method I found most helpful were creating strong messaging for calling in my ideal client and learning networking strategies for fully booking my client schedule.
I'd recommend this program to wellness professionals and coaches who want to develop more clarity about how to fully book their businesses."
— Jessica Gowen, Georgia
What's it worth to you to have a coaching business that provides
Calmness to close your computer every night and feel like you've done enough?
Inspiration and direction to get fully booked with dream clients that light you up?
Extra days off during the week to rest, be with your family, or just be a goofball?
Unshakable confidence and direction to scale to courses and group programs?
Six to eight weeks of unbridled time off and vacation per year?
Financial freedom from loans before your kids go to college?
Are you READY to grow a coaching business you LOVE with the freedom to work with whom you want, when you want, and how you want?
INTRODUCING...
Be The Boss of Your Career
Discovery Program
8 Weeks to go from Fully Booked as a Clinician to Fully Booked as a Coach
This program is for you if...
>> You're treating a patient and KNOW a coaching program would be SO much better, but you hold yourself back from offering it (and sell clinical services instead) for fear you'll be out of your scope or they won’t see the value in coaching
>> You’re chatting with your clinical colleagues and know in your heart your coaching program would be so good for their patients, but you fear they’ll question your credibility or they'll see you as a competitor trying to step on their toes
>> You see other medical providers in different fields thriving and making 6+ figures in the coaching world – and think “that’s such a far off goal for ME, and I’m not sure how I’ll get there without hustling after hours to grow.”
Turns out there ARE enough hours in the day but I just needed to change my clinical "give give give" mindset to see it.
After being in the program only 3 weeks, I went from having 1 client the entire month of October ...
To bringing in 8 new DREAM clients in November!"
— Allison Ingley, Ohio
"I had been helping others left and right as a clinician but wondering why my coaching business wasn't working out for me. I loved learning how and where to sell and what is a total waste of time!
I am finally back to working only 30 hours a week instead of pretending I was working 30 hours a week but really working 40-50!"
— Sara Smith, Virginia
What you'll discover inside the program to replace your clinician salary and get fully booked as a coach in half the time
Spark the spirit and energy that will have your soulmate clients and colleagues raving about you as a coach.
Going from clinician to coach and shifting your identity requires deep transformation outside of the comfort zone. It's normal to feel all the feels.
What makes successful coaches sustain and stand out is not avoiding growing pains, but having the right tools and support to navigate them with ease.
In this module, you’ll discover how to:
MODULE 1:
Show up authentically as YOU with clear vision on what's FUN and joyful for you in your work AND at home by pointing your compass toward your deepest heart centered values.
Have your own back when you OR the people close to you question the shift from clinician to coach without feeling like you have to explain or justify your decision
Be fully present in your life as you dedicate your attention to your business without feeling the constant pull between business and family
Get your time back and build laser focused systems and plans that give you payoff and FUN
Quickly profit and make the revenue you deserve with CFO-level confidence ... and release money stress for good
Overdeliver through standout programs and offers at premium prices so you are set you up to live more, work less, and wow your soulmate clients with epic results
Hone your time to live more, make more, and work less as a coach
You probably could figure out all the tactical strategy and logistics of growing a business by watching enough Youtube videos and attending enough free livestreams and webinars, but you don't want to waste your precious time messing around with systems, pricing, and planning software that doesn't work.
In this module, you’ll discover how to:
MODULE 2:
Wake up every day completely jazzed about who is on your fully booked schedule with crystal clarity on who your soulmate clients are and what problems you help them resolve
Get your clients to say "Damn. You totally get me, and I really need you in my life" with clear, swoonworthy, and deeply connected messaging that illuminates your badassery
Showcase your unique, sassy, and quirky self with a one-of-a-kind brand strategy that illustrates exactly what makes you the provider of choice for your soulmate clients
Illuminate attractive messaging that deeply connects to the hearts and souls of your most aligned clients and has them instantly clear that you're the right person to guide them
We see you changing your "I help" statement and niche every other week, word vomiting every time someone asks you what you do, or constantly trying to explain to everyone the difference between clinical work and coaching.
Instead, you can speak RIGHT TO who is most soul-aligned with you, all while knowing exactly what to say, where to say it, and how to keep it simple, clear, and compelling – so they can see EXACTLY why they need you right now
In this module, you’ll discover how to:
MODULE 3:
Navigate through a loving sales process that brings HELL YESSES
MODULE 4:
When we say "sales," nobody is asking you to be a used car salesman. There's no slime or pushy-ness or desperation in sales. At least not the way we teach it.
In this module, you’ll discover how to:
When we say "sales," nobody is asking you to be a used car salesman. There's no slime or pushy-ness or desperation in sales. At least not the way we teach it.
In this module, you’ll learn how to:
Guide clients to say "HELL YES" to investing in themselves using advanced coaching skills and sales scripts to that create those love-at-first-sight feels between you and your client
Attract clients who are ready to invest before they're on the phone with you with a pre-qualification process that eliminates client objections. Buh-bye, “how is this different than healthcare” questions!
Enroll clients with joy and integrity with a trauma-informed and loving system for collecting payment, distributing contracts, and onboarding clients into your programs
Get your time back and build laser focused systems and plans that give you payoff and FUN
Quickly profit and make the revenue you deserve with CFO-level confidence ... and release money stress for good
Overdeliver through standout programs and offers at premium prices so you are set you up to live more, work less, and wow your soulmate clients with epic results
Whether you love to speak on stage or do livestreams or you're a total introvert with marketing, getting a schedule full of raving fans who refer all their besties doesn't have to time consuming..
With our methodology, it gets to be simple and fun.
In this module, you’ll learn how to:
Get the most payoff for your time with the most fruitful lead-generating strategies that align with how YOU like to spend time connecting with other humans. Buh bye, awkward meetings!
Move beyond trading hours for dollars with a simple and timeless scaling strategy that lets you grow market your bigger goals like group programs, courses, books, teaching, and more.
Build a pipeline of dream clients who seek you out themselves and line up to work with you and remove the guesswork and anxiety about where the next referral will come from.
Engage with love with your community to create a presence within your marketing and client fulfillment system that has your most aligned clients seeking YOU out
MODULE 5:
"Before this program I'd taken multiple marketing masterminds with the "big names" doing complex launches to fill my coaching program. But I'd only get a trickle of clients and I'd be so burned out on marketing.
Plus, those coaches didn't "get me" as a clinician transitioning into coaching.
Now within 1 month I've gotten 4 high end coaching clients by working LESS than I ever have, walking in the forest every day, spending weekends with family AND I've had 5 consistent months over $10K"
— Allison Poole, Perimenopause Coach
"I was working 60 hour weeks as a Nurse Practitioner just to make my boss happy.
For the first time in my life, I chose me, my business, my family. I got so booked as a coach I dropped all the way down to 1 day per week.
I have spent so much more on clinical and certification programs in my life and this program was by far more valuable that anything I have ever taken so far. It is a life changer and not just for my business but most importantly for my family.!"
— Dawn Allen, Women's Health & Mindset Coach
YOU MIGHT BE THINKING "THIS WORKS FOR OTHERS BUT IT WON'T WORK FOR ME."
Results like these may feel a BIT out of reach and you might be thinking…
"If I message only to a specific ideal client niche, I'll be limiting myself and excluding people. I like variety"
"My colleagues / parents will think I’m selling out the profession and my doctorate degree by moving into coaching."
"People understand PT and healthcare services, but not coaching, because that’s just how the world is"
"I am afraid I’ll get in trouble for stepping even a little bit outside of my PT scope of practice."
"I need to have more experience like big-name coaches for someone to pay high end prices. It’s just easier to sell PT than coaching."
Our clients who are fully booked with dream clients AND have a dream life are not magical unicorns.
They don't have anything you don't already have.
Creating a coaching business you love doesn't have to be so laborious, expensive, and never-ending.
And it definitely doesn’t mean that you’re throwing your doctorate degree in the trash.
We can show you how to make it simple and fun .
But waaaaaaaaait a second...
Have you ever thought to yourself
"I grew a reputation as a clinician without a coach -- it shouldn't be that hard to do the same as a coach?"
Chances are, you may be posting online every day after your kids go to bed or after you're done working in the clinic
And you may be justifying to yourself that you ENJOY working with clinical clients
(even though you know coaching is far more joyful for you)
Yet ... something is still missing.
People aren't biting even though they quasi-enthusiastically say "OMG this coaching is SOOOO needed."
I'll get real with you -- you and I both know how many mistakes you can avoid when you finally get a guide or mentor to show you the way
Who is this program NOT for?
YOU'RE WINDOW SHOPPING
You’re not sure you even want to be a coach or offer coaching, you’re dead set on only doing/selling clinical work … or you think you need a coaching certification first. We coach clients who are fully committed to their coaching dream no matter what.
YOU JUST WANT THE CHECKLIST
Employees follow rules. Bosses make their own.
We teach you to blaze your own trail, not replicate someone else’s roadmap. You'd coach your clients to make their own decisions and not be a carbon copy of you, and we do the same for you.
YOU DON'T WANT TO TALK FEELINGS
Growth is not linear and there are bumps and twists in EVERY coaching business, especially in the deep work of shifting your identity from clinician to coach. We help you have your own back and keep unbreakable momentum even when the feels arrive (which is normal).
YOU WANT GUARANTEED RESULTS
We coach you that your beliefs create your results and that self confidence and trust are a choice and come ONLY by you choosing to PRACTICE and take ACTION with support. When you bet on yourself, you don't need any guarantees but your own trust.
HERE'S HOW IT WORKS:
Join us April 18 - June 6, 2023
>> A full blanket of live coaching and support
Schedule (all live sessions at 6:30 pm ET and are 90 minutes; note: times and dates subject to change):
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Week 1: Live Coaching Session 1- April 18
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Week 2: Live Coaching Session 2 - April 25
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Week 3: Live Coaching Session 3- May 2
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Week 4: Live Coaching Session 4 - May 9
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Week 5: Live Coaching Session 5 - May 16
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Week 6: Live Coaching Session 6 - May 23
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Week 7: Live Coaching Session 7 - May 30
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Week 8: Live Coaching Session 8 - June 6
>> Get started right away with instant access to program modules
Many clients make their investment back before the live portion of the program even starts. As soon as you sign up, you can start listening to the 5 pre-recorded curriculum and bonus program modules. All modules provide clear and achievable action steps to implement during each week of the program.
>> No such thing as FOMO with recordings of every live session.
Can't make the live coaching session? Bummer, we'll miss you! But don't sweat it. All live coaching sessions will be recorded and put into your private program site.
>> Wrap yourself in support with your own private wolfpack of support.
No lone wolfing here. You'll be participating live and in our private Facebook group to make friends, trade ideas, gain referral sources, and submit your homework assignments.
>> Stay on top of things with guided feedback and pacing
We'll give you tons of feedback and pacing with weekly check-ins so we know exactly what support you need
>> Take action immediately with guided workbooks
You'll have clear marching orders for listening to learning modules and completing handouts for a full blanket of implementation support & accountability.
Think this program will be like other programs you've been in before? Think again.
WE'VE BEEN WHERE YOU ARE
We are PTs, coaches, and wellness professionals and therefore totally get you and what you face in your practice and industry. You'll learn the skills we still use daily to create businesses that allow us to work with clients a few days per week while consistently making 5-6 figure months and taking 6-8 weeks of vacation per year.
NO SUCH THING AS "FALLING BEHIND"
We've created thoughtful pacing, curriculum, and accountability systems to help you step into bold action and stay on top of things -- yes, even when your life is totally busy.
DIGESTIBLE CONTENT IN LANGUAGE YOU UNDERSTAND
We get it. The business and marketing world can feel intimidating. That's why we have short actionable videos and workbooks written in simple language ... without the fluff and complex finance, sales, and marketing jargon (gross!)
A COMMUNITY THAT HAS YOUR BACK NO MATTER WHAT
You’ll link arms with the most talented entourage of loving PT and health entrepreneurs on the internet who -- just like you -- are ready to cheer you on and take charge.
HIGH TOUCH AND DEEP SUPPORT
Your business is your baby -- and isn’t like anyone else’s. We keep our group number small and have a team of coaches ready and waiting to walk beside, coach, and support you every step of the way.
Meet the founder and head coach,
Julie Granger
Hey there! I’m Julie, a business coach and truth illuminator.
Sometimes I call myself your biz doula. I'm in your corner unconditionally loving you and cheering you on as you birth amazing new things in your business.
I love to guide clinician-turned-coach entrepreneurs to grow profitable coaching businesses while doubling their clinician’s income and only working 2-3 half days with clients.
If you’re anything like me, your clients email you after your sessions glowing about how good they feel.
And you want to grow your coaching business so you can move beyond in-person clinical care and into the freedom coaching brings you AND your clients.
But right now, you feel like you’re constantly ON to grow your coaching business -- after working all day in the clinic, and after you put your kids (and spouse!) to bed.
If that sounds like you, I want you to know I’ve been there.
But before we get to my story, I just want to let you in on a little secret--
Growing a coaching business you love doesn’t have to feel like you’re on the set of Ninja Warrior jumping through hoops just to get clients and keep them happy.
So I get what you are feeling right now. Because I’ve been there, too.
When I started my coaching business, all I wanted was to replace my PT income.
I was going through cancer treatment, so I didn’t exactly have extra time & energy for marketing.